The Smart URL is a simple and powerful tool that helps in lead management and takes the marketing campaign closer to sales and closure. A long domain name is shortened and embedded in the text message that is sent to the customer database. Short URL takes approximately 6-10 character spaces as compared to the full domain name. This saves character space and helps in providing more information in each message.

As soon as a user clicks on the short URL, it helps in profiling and collecting user information like the location of the user, the kind of handset, OS, etc. being used. Based on these factors, a company may customize its marketing campaign to make it more meaningful to the consumer. The short URLs are especially crucial for collecting unique information and feedback from customers as in the case of surveys or coupon codes. When discount or reward codes are sent via the Smart URL system, it ensures that a code is used only once and cannot be taken advantage of via duplication and sharing with others. This information can be plugged in seamlessly with social media campaigns.