Challenge

• To run a campaign for ITC’s retailers and to increase sales

Solution

• A scratch card based campaign was launched where retailers get a scratch card for buying a specific quantity for Bingo products
• On scratching a unique code will appear
• This code needs to be sent on a number given on the card
• All participant will get a confirmation SMS after sending the code successfully
• Retailers get an assured prize in the form of Paytm Money

Results

• The campaign created a lots of buzz, increased the sales of Bingo chips and is running successfully Pan India.