In today’s world dominated by the smartphone, mobile apps have become a critical part of business’ digital marketing plans. Through mobile apps, brands can provide rich content on the small screen and can create an enriching brand experience for users.
MobilNxt helps you not just in developing your mobile app, but with a lot more once the app is live on the app store.
The latest data puts the total number of apps in the Apple App Store at around 2.2 million and in the Google Play Store at around 2.8 million. That is a lot of apps. In fact, each one of our smartphones has a lot of apps. However, how many do you think we use on a regular basis? According to the latest studies, only 5 apps see heavy usage on average. This is because there is so much noise in the app store market that apps often don’t get noticed. Even if the app is downloaded, it’s usually not being used.
How do we solve this? Read on.